Ezetimibe is a medication used to treat high blood cholesterol and certain other lipid abnormalities. It is usually used together with Simvastatin and preferred not being taken alone.
Since Ezetimibe acts better in combination with another drug – we worked on a dual concept. For the reminder card we showcased a cheetah: The fastest animal. However, with the addition of a jet pack the animal runs even faster.
Another visual was the usage of a woodpecker spiraling the trunk of the tree. With the usage of a drill, the action becomes faster.
This very concept was applied. The usage of simvastatin with Exetimibe meant that the medicine would work faster to reduce bad cholesterol.