Forxiga is a medicine used in adults for treating: diabetes in patients whose condition is not controlled well enough. We had to come up with an extendable concept for Forxiga.
AstraZeneca wanted us to come up with a concept for Forxiga that is extendable and could be used for various mediums like a doctors kit, posters, leaflets. After some amount of brainstorming we came up with a concept where two paths are showcased.
One path is easy going with Forxiga written on it, while the other path was filled with obstacles and diseases such as heart failure, kidney failure and high blood sugar.
The idea was to choose Forxiga and remain healthy. Move forward with Forxiga.