The idea was to shine a light on the multiple challenges faced by a person with type 2 diabetes. The challenges were shown using various waves indicating fear of uncontrolled sugar, risk of hypoglycemia, pill burden, and the increasing cost of treatment.  
We portrayed QTERN as the shield around the patient and helps to sail easily through the waves. In short, QTERN is the answer to all your challenges and the medication helps one sail life easily.  

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